Learn the formats, sizes, and safe areas each platform needs before designing anything.

You can produce correctly sized graphics that display properly on every platform.

• Set up correct dimensions for feed posts, stories, and thumbnails
• Keep text inside safe areas so nothing is cropped or covered by the interface
• Export at the right quality without producing oversized files

Design posts that stop a fast scroll, using hierarchy, contrast, and a single clear message.

You can design posts that communicate in the first second of attention.

• Lead with one idea per graphic and support it with type and image
• Use contrast and scale so the message still reads at thumbnail size
• Build carousels and stories with a beginning, a middle, and a reason to keep going

Build a template system that produces a month of consistent content without repeating yourself.

You can deliver a full month of on brand content in a fraction of the usual time.

• Create master templates with locked layout and swappable content
• Adapt one campaign idea across every format and aspect ratio
• Batch produce and schedule a content set efficiently

Work like a content designer, using performance data and a defined visual system to decide what to make next.

You can run social design as a measurable system rather than a stream of one off posts.

• Define a visual system with rules for type, colour, and image treatment
• Read engagement and reach data to judge which designs actually worked
• Run design tests and feed the results back into your templates